You mark the object you want to track, specify the effect or text, and the app takes care of the rest, following the marked object. You might use it to place a blur over the face of someone you don't want revealed in your video, or to display a text box next to a moving object.
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In another plus for consumers, features that, in the pro world, are relegated to separate apps for motion graphics and color grading are often included in one package at the consumer level, making for a more integrated editing experience.Īnother impressive effect that has made its way into consumer-level video editing software is motion tracking, which lets you attach an object or effect to something moving in your video. It also means you'll have more familiarity, should you move up to a professional application.
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This trend is a boon to nonprofessional movie editors and vloggers, since the more-consumer-oriented software tends to simplify procedures that are complex in the pro-level software. Multitrack editing, motion tracking, and advanced color grading have all made the leap. Increasingly, tools trickle down from professional-level software to the consumer category. It also must work with 4K video since common devices are now capable of producing 4K content and sometimes even higher resolutions. The software must be usable by professionals and nonprofessionals alike, and it needs to keep up with newer formats such as HEVC (High Efficiency Video Coding), HDR, and VR. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording-smartphones, GoPros, DSLRs-and the case for powerful video editing software becomes clear. That's why digital video continues to grow in importance online. When you want to make a strong impression, there's nothing quite like moving images with sound.
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